A Tale for that Australian Automotive Industry

Summary of the Subject

Australia is among merely a couple of countries using the abilities to create cars on your own and manufacture in significant volumes. Vehicle sales around australia will also be a key point from the Australian Automotive Industry and also the Australian Economy as a whole.

The Australian Auto Industry (A.A.I. in a nutshell) could be split into two interrelated sectors, the development ( Manufacturing) sector and also the Vehicle Sales (or Import-Sales) sector, either essential for the entire performance from the A.A.I. On a single hands, the Manufacturing sector refers back to the market conditions to which Australian Manufacturing companies compete, by producing vehicles and related products, using the primary purpose of maximizing profits. However, the Sales sector refers back to the market conditions to which vehicle representative purchase companies compete, through the purchase of cars and related products, getting exactly the same aim with companies within sector one.

It is crucial to condition the excellence between both of these sectors inside the A.A.I., as we are speaking about two different market structures, business strategies, competition conditions, e.t.c. To be able to analyse these market structures it might be appropriate to build up two economic models, one for every A.A.I. sector.

1.1-Analyzing the Manufacturing Sector

There’s just one market structure that may best describe the marketplace conditions within the Manufacturing sector if your.A.I., this really is Oligopoly. Because there are 3 organizations that leave cars around australia, which are Ford and Holden, your competition methods and prices strategies are based between both of these organizations. The next economic model shall help define your competition and economic conditions for that Australian Automotive Manufacturing market.

The very first important sign of Oligopoly that should be mentioned is the fact that prices between competitors are usually “sticky”, meaning they alter less often than every other market structure. This statement is going to be described in greater detail afterwards, when we are developing the sport-Theory model, because it is an essential idea of competition. The 2nd most significant characteristic is the fact that when prices do change, firms will probably change their prices policies together. Both of these characteristics can increase competition inside the market. Firms will either attempt to match rivals’ cost changes or ignore them. This really is relied on the sport-Theory that’s described bellow.

However, the current market conditions for that Australian Automotive Industry and also the actions from the Australian Government have worsen your competition conditions and possible prices possibilities for firms on the market. The development and maintenance costs for any manufacturing business around australia happen to be high and rising, mostly because of insufficient economic sources and coming of technology. That’s, as Holden and Ford attempt to compete one another, considering that prices are usually “sticky”, they have to concentrate on technological advantage and marketing. These two business sectors produce expense. In addition, the Australian government makes it obvious that’s reluctant to help subsidize automotive organizations on the market. Each one of these factors mentioned above create a negative impact on the competitiveness of both firms. Quite simply, rising costs in addition to decreased revenue push firms in experiencing lower and decreasing amounts of profitability.

Profitability and the amount of competitiveness are highly interrelated within an oligopolistic market structure, being two of the most key elements, in addition to product differentiation, within the competition policies the firms follow. Whenever we state that the amount of competitiveness of the firm is extremely low, we imply that the firm cannot react effectively to the cost changes or competition changes or perhaps alterations in production costs. This might leave the firm relied on its’ competitor’s prices and competition actions, the inability to modify the market competitiveness whatsoever. The firm will be uncovered to exterior danger and could be pressed from the market, or perhaps worse to seal production and declare bankrupt.

1.2- The Sport-Theory Model for Oligopoly

The Sport Theory model can be used to describe the prices and competition policies of firms within an oligopolistic market structure. In addition, it may show the couple of different competition policies according to prices the two firms can follow, that’s Everywhere as mentioned above. All firms within this market structure consume a Game-Theory model, although it certainly is more in depth than our example, while attempting to forecast competitors’ prices and competition movements as well as keep an eye on your competition levels on the market and share of the market. But exactly how performs this happen?

For instance, let us say there are four different fields, each divided in two. These fields represent the prices strategies that Holden and Ford could use while competing one another. Field A and C represent a higher-Prices insurance policy for Holden, while fields A and B represent a higher-Prices insurance policy for Ford. Lastly, fields B and D represent a minimal-Prices insurance policy for Holden, while fields C and D represent a minimal-Prices insurance policy for Ford. When both firms choose to consume a High-Prices policy they share an income of, let us say, $12 million. If Holden made the decision to maneuver to some Low-Prices policy it’ll experience no more than $15 million profit, while Ford’s profitability will fall to $six million. The precise opposite might also occur, while if both firms made the decision to follow along with a minimal-Prices policy they’d realize no more than $8 million of profit.

What we should can identify in the above example is the fact that firms within an oligopolistic competitive market rarely change their prices policies as this may create a negative impact on their profitability levels. However, Holden and Ford, to be the 3 firms within the Australian Automotive Industry, they’ll concentrate on competing through product differentiation and marketing. That’s, they’ll attempt to compete by differentiating their goods, for instance by producing vehicles with various features, or perhaps base their production on technological advantage. Marketing plays a huge role here, because it is the primary tool that gives and connects the client with product. For instance, if Holden introduces a brand new driving technology that improves driving experience and safety and produces fraxel treatments in addition to a recently designed vehicle, it is extremely likely that Holden will effectively differentiate its recently designed vehicle from the relative vehicle of Ford and lure more customers within the store. Holden might also use marketing strategies to provide fraxel treatments towards the public, by means of understanding hence attempt to boost sales without altering its prices policy. However, you should condition this new technology may produce greater production costs, otherwise evaluated correctly hence Holden are only able to depend in growing its share of the market to achieve greater profitability. The sales part, however, is going to be examined in additional extend over the following chapter of the report.

The Sport-Theory isn’t just an idea for that Automotive Industry around australia, it goes without saying. It shows us that auto manufacturers around australia have based their competitors strategies on all of the factors mentioned above so that as much as they can on prices strategies. They might advertise they have affordable prices, however the prices are extremely stable. If there exists a critical look at Holden’s or Ford’s websites, we’ll see that there’s a lot of merchandise and every firm competes for the reason that. However, the brand new market conditions mentioned before have greatly altered the way in which auto manufacturers consider the long run and therefore may change their prices and competition policies, or perhaps determine their existence on the market.

2.1- Analyzing the Import/Sales Sector

As the auto manufacturers are regarded as operating within an oligopolistic market structure, importing and selling vehicles or relative products is really a different story. The import and purchase of vehicles may be the second and essential business sector from the Australian Automotive Industry. There are various vehicle selling companies so we shall only consider first-hands sales, as second-hands sales generally aren’t incorporated in financial aspects and much more particularly in GDP measurements. To go in the hard whatsoever as there are hardly any barriers to entry, however somebody that has an interest must consider from the expense in establishing a car dealership. All companies within this market are mainly according to product differentiation to compete even though costs are not “sticky”, prices competition is to establish through the market mechanism and tends not that need considering a normal phenomenon. Lastly, cost analysis and price management play an essential role. The suggestions above characteristics make reference to the Monopolistic Competition Market Structure. Within this market structure we’ll concentrate on two phases, rapid-run phase and also the lengthy-run phase, each with various competition characteristics and outcomes.

A key point that we have to condition here’s that whenever the expense of creating a vehicle within the manufacturing sector rise, then your cost for selling the automobile for any dealership may rise too. This really is always depended obviously on when the vehicle was created around australia and when it had been created overseas, under what economic conditions could it have been created. Cost may be “sticky” for manufacturers, however prices can change much simpler within this sector if needs be. Here firms can change their prices policies if costs either rise or fall which is always depended available on the market mechanism. The quantity of competitiveness along considering the variety of cost elasticity of demand is determined by the number of rivals the monopolistic competitive firm will need to face.

Such market the next situation is quite common, a scenario that can help us distinct between short-run and lengthy-run:

Stage One

Within this stage the firm encounters economic profits. However, this fact will draw new firms on the market resulting in the profits to become competed away.

Stage Two

The economical losses suggested for this stage may cause many firms to exit the trade, because they cannot keep selling under these market conditions.

Stage Three

Within the final stage, the marketplace clears-up, or reaches equilibrium point. As all businesses that required to exit the trade did so, the marketplace mechanism comes enough where no economic profits/losses are recognized through the firms. This is actually the point in which the marketplace is most stable.

Staring at the situation above we are able to identify one essential fact for just about any monopolistic competitive firm within the Australian Automotive Industry/ Sales sector. That’s that within this market structure, over time, firms will realize only normal profits and also the market mechanism will ultimately achieve an equilibrium point. Hence, within the lengthy-run firms will compete mostly through product differentiation. However, within the short term firms can experience economic profits or losses which is what can cause firms to go in or exit the trade and “shows” firms how you can compete so when to use prices competition policies.


The Australian Automotive Industry might be experiencing rough market conditions, mostly because there’s forget about government support however competition and profit maximization continues to be possible. Considering moving overseas isn’t necessarily a great choice for that manufacturing companies, because the Australian Economy needs the manufacturing sector, because it represents a relatively big a part of GDP.

Market competition the weather is well defined for each manufacturer or vehicle dealership, hence any company on the market must make use of the at hand competition strategies and get greater share of the market and profitability level or stabilize its profitability levels. In either case, fundamental essentials primary goals for nearly every profit-motivated business in almost any market type under any market structure. However, watch must define the marketplace structure that’s operating in, in order that it may then define its goals, strategies and policies. The marketplace mechanism is in every case responsible for the above strategies and the majority of the cases accountable for establishing prices policies or indicating prices and marketing strategies.